Our mission
The Problem
Can you believe that in a time when most people buy homes with the help of real estate agents (92% last year!), these experts still don't have an easy-to-use app for working with their clients?
It's true! And there's another problem: many people love to look at homes online, with about 188 million users visiting Zillow every month.
But they can only see homes for sale, not all the amazing houses that aren't on the market. This means they miss out on seeing the great work done by architects, interior designers, and others who make these hidden gems so special.
The Impact
Not having an easy-to-use app for everyone makes the home buying process harder and less fun for real estate agents and their clients. This can lead to missed chances, slow deals, and unhappy customers.
Also, many people like looking at homes online, but sites like Zillow only show houses for sale. This means they can't see all the other amazing homes out there. It's not fair to the architects and interior designers who worked hard on those hidden gems, because they don't get to show off their great work to a big audience.
This lost chance means lost revenue and recognition.
The Solution
Ivy is a comprehensive platform that redefines the home industry experience for all involved parties - be it real estate agents, homeowners, home professionals, or even the aspirational browsers.
Our application combines the best elements of Instagram, Zillow, and Pinterest to create a fun, engaging, and useful tool.
Ivy is not just about finding a new home; it's about discovering the best in the industry - from top home influencers, builders, and designers, to localized inspiration and trusted professional referrals.
The Benefits
Ivy is a super helpful app for home professionals. It lets them talk and work with their clients easily, making everyone happier and deals go smoother.
For people who own homes or just like looking at them, Ivy shows off many more amazing houses than before. Now you can find cool design ideas and even chat with the talented pros who created them.
Architects, designers, and builders can use Ivy to show off their awesome work to lots of people. This helps them make new connections, become more popular, and maybe get more jobs.
Ivy is more than just an app – it's a fun place where everyone who loves homes can come together, learn, and grow.
News
Traction
In an impressively short time, Ivy has demonstrated the market's appetite for a groundbreaking product like ours. We've forged deep relationships with industry leaders and influential companies.
As our team expands rapidly, we continue to attract world-class talent, ensuring Ivy remains at the forefront of innovation in the home industry.
ALL STAR TEAM
Features completed
Users on waitlist
Company Milestones
✅
Develop proof of concept prototype & test
✅
Systems architecture & data importing
✅
Web & native support for core features
✅
Internal admin system for support & onboarding
✅
Team of ambassadors, and strategic partners
✅
Complete core features for V1 release
Begin onboarding in Utah with top agents
✅ Begin onboarding in Utah with top agents
✅ Anchor accounts and social proof
500 active professionals
Finalize multi pronged GTM strategy to boost growth and revenue
Onboard specific team members to shore up integrations and data pipeline inflow/outflow
Security review and pen testing
Finish version one of professional features and additional feature requests
Pro to pro invite and assisted onboarding
Masterclass development material for professionals
Pearl agreement and integration planning together with Nerd and our master dealers
Phase one content creation and self importing from social accounts
Omni channel support and user feedback monitoring
8/15/2023
Begin onboarding in Idaho, Nevada, Arizona, Texas and Hawaii.
2,000 active professionals
In home services v1
500 influencers and home enthusiasts
Second phase of mass data import running on frequent intervals, coupled with phase one of vectorizing , labeling and embedding
Test system integrity and speed against a specific user/users/group
Segment teams and place managers
Source executive talent
Onboard advisors and develop 90 day plan for closing our highest valued targets
Begin positioning for a large funding round
Lay groundwork for Ivy marketplace allowing other prop-tech to integrate and professionals to subscribe.
10/15/2023
Mass data stitch & purge
Release claim my home v1
In home services v2
Self onboarding for professionals
Remove feature flags from viral components
5,000 active professionals
75,000 professionals on waitlist
Progress funding conversations
Customer success team and AI layered support
Additional pipeline management tooling for professionals
~ December 2023
10,000 active professionals
175,00 professionals on waitlist
West coast coverage with the ability to enable new states quickly and at our discretion
Small SMB & enterprise sales team
Phase one enterprise feature releases
Test NLP and AI models with a larger segment of users
Release more robust additions to content recommendation engine
Content weighting and classification
Pressure test systems to support minimum of 10M concurrent users
Finalize raise and prep for scale
Finalize deals with Netflix, Bravo and HGTV
~ February 2024 (if no funding snags persist)
>20K active professionals
255,00 professionals on waitlist
National coverage ability
Prep ambassadors and influencers for major marketing blitz
Turn on PR engine and unified brand awareness campaign
Feature development, feature assessment and feature polish